Using Employee Advocacy to Build an Employer Brand

You wake up one morning to 72 LinkedIn notifications and 16 unread emails. 

A few of your employees made a post appreciating your organisation culture and the fun they have at work.

You start getting emails from potential hires about open roles almost immediately. You realise that there’s merit to employees talking about their work online. It builds your employer brand after all. How do you capitalise on the moment? 

Many companies struggle to create their employer brand because not every employee is interested in talking about their work online. There can be many reasons why. Some employees are private, some experience friction to write posts, and some have a fear of misspeaking. 

So how can you enable teams to proactively talk about their work on the internet?

Abhash Kumar’s playbook to employer branding

Abhash Kumar, VP of Marketing at Springworks, believes employee advocacy is a lifeline to employer brands.

Check out this video of Abhash on using employee advocacy to build an employer brand.

Close your eyes and think of companies who have a great work environment. If a few names come to your mind, it’s because of their employer brand.

Tips for Building a memorable employer brand

Encourage Employee Advocacy

Encourage employees to share their experiences working at your company on social media, review sites, and other relevant platforms.

Create a formal employee advocacy program that provides training and resources to help employees share their stories effectively.

‍Create and Share Engaging Content

Develop engaging content that showcases your company culture, values, and mission. Share this content on your website, social media channels, and other relevant platforms.

Make it easy for your employees to share content by providing them with pre-written messages and graphics.

‍Highlight Your Company's Unique Benefits

Identify the unique benefits that your company offers, such as flexible work arrangements, professional development opportunities, or community involvement.

Highlight these benefits in your employer branding efforts, and encourage your employees to do the same.

‍Leverage Social Media

Social media platforms like LinkedIn, Twitter, and Facebook provide a powerful platform for employer branding.

Use these channels to share your company's story, highlight your employees, and engage with potential candidates.

Any team aims to reach to a point where the employer brand speaks for itself. Follow these tips to build an employer brand that withstands the test of time.