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Reporting software is vital for companies to make data-driven decisions and stay ahead. Besides improving business decision-making, reporting tools also help businesses derive actionable insights that can be leveraged to drive business growth.

However, choosing the right reporting tool can be tricky. Choosing the right tool might be more complex than it sounds and requires research and planning. In this blog, we will list some reporting tools you may want to consider and help you decide what reporting tool to use.

Review of Top Reporting Tools

There are many famous and commonly used reporting software available in the market. Some of the best reporting tools are SAP Crystal Reports, Pentaho Business Intelligence, Google Data Studio, Amazon QuickSight, Zoho Analytics, Microsoft Power BI, ThoughtSpot, SolarWinds Compliance Reporting, AnswerRocket, HubSpot Marketing Analytics, and Mode Analytics. 

HubSpot Marketing Analytics

HubSpot Marketing Analytics is one of the top reporting tools available. It offers various reporting and analytics services to help businesses understand and improve their marketing efforts. It allows business users to see the performance of their marketing campaigns in one place, from blogging to landing pages to email marketing automation.

It also provides social media, SEO, and advertising analytics, making it easy for business users to make informed decisions about their marketing strategy. With HubSpot Marketing Analytics, business users can quickly identify which social media platform or advertising campaign works best and what adjustments might be needed to reach business goals.

Overall, Hubspot Marketing Analytics is a powerful tool that helps businesses analyze and improve their marketing efforts in a single place. It is free for most features, making it one of the top reporting tools available.

Microsoft Power BI

Microsoft Power BI is a reporting tool that helps businesses quickly and easily gain insights from data. It comes with multiple analytics and reporting tools that allow companies to handle requests of all sizes. It is a comprehensive suite of reporting tools suitable for businesses of all sizes.

One of the best features of Microsoft Power BI is its ability to handle data from various sources and models, making it ideal for business intelligence, analytics, and reporting purposes. It can easily take data from multiple sources and formats, including spreadsheets, databases, text files, and more. It also integrates with various data visualization and analytics tools, allowing users to gain insight faster and more efficiently.

With Microsoft Power BI, business analysts can quickly turn data into actionable information in an easy-to-understand format. Whether you're a small or large business, Microsoft Power BI has the reporting tools to help you make data-driven decisions and achieve your business goals and objectives faster than ever before.

Zoho Analytics

Zoho Analytics is a business intelligence solution with data visualization and reporting functions. It can be used for data analytics and reporting in various business applications, including business intelligence dashboards, analysis reports, and data warehouse reporting. The platform has several ready-made connectors for business apps and cloud-based storage, which allows users to easily connect data from multiple sources and visualize it in one dashboard. Additionally, it offers various visualization options, such as charts, pivot tables, summary views, and custom-themed dashboards.

The automation feature of Zoho Analytics allows users to generate reports automatically without needing to construct queries manually. This makes the platform ideal for data-driven organizations that need real-time analytics quickly and efficiently. Overall, Zoho Analytics is an efficient reporting solution with numerous advantages over traditional reporting software. is a cloud-based data platform offering solutions for marketing, sales, support, and developers. Its analytics and reporting tools support data integration, ETL, and ELT activities. The platform has a free trial period of 7 days, so you can try it out before committing to a subscription. It has low-code or no-code options to suit your business needs and follows a subscription-based pricing model with a free trial.'s marketing solution provides up-to-date, transparent, and accurate marketing information that helps you build effective and comprehensive campaigns and strategies. Additionally, can help you streamline workflows and improve data quality in your business operations. Overall, is a powerful tool for data integration and analytics that can help build effective business operations. is an analytics and reporting tool that provides self-service data analysis and reporting support. It features customizable SQL notebooks and automated report distribution for greater business flexibility and efficiency. Overall, is a reliable tool for business intelligence analysts looking to easily analyze data quickly and easily without requiring advanced technical skills.


Juicebox is a reporting tool that allows users to create interactive data visualizations and presentations. It offers a free plan for up to 3 users with unlimited usage and a Team Plan for $49/month for five editors and 15 viewers. It focuses on data storytelling and usability and is easy to learn for non-technical users.

Juicebox is an excellent reporting tool for business intelligence (BI) and data visualization. 


Whatagraph is a cross-channel performance reporting tool that allows users to track and measure the performance of multiple campaigns. It offers a free trial with three plans to suit various reporting requirements and budgets. The Professional plan allows users to create detailed reports and analytics for up to five campaigns, while the Premium and Growth plans allow up to 10 and 15 campaigns, respectively. These plans include features like live chat support, data import options, and more. 

Overall, Whatagraph is an excellent option for marketing agencies that must create branded reports from omnichannel for client campaigns. It offers interactive analytics, dashboards, and information to help them quickly see data trends and make informed business decisions.


With data visualization and analytics tools gaining popularity, business decision-making has become more data-driven. Besides helping you make better business decisions and understand your business operations and marketing efforts in real-time, reporting tool also enables you to make better-informed business decisions by allowing data-driven decision-making. 

Suppose you're planning to adopt reporting software for your business. We suggest you read through each tool's user guides to understand their functionality and find the best reporting software for your business. 

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