Case study

How Darwinbox is leading the digital health benefits r(evolution) with Plum

Objective
Providing employees with a digital-first employee experience
Offering a seamless, online claims experience to employees
Industry
Cloud HCM
Employee count
1000
HQ
Hyderabad
Organisation setup
Customer Stories

How Darwinbox is leading the digital health benefits r(evolution) with Plum

Objective
Providing employees with a digital-first employee experience
Offering a seamless, online claims experience to employees
Industry
Cloud HCM
Employee count
1000
HQ
Hyderabad
Customer Base
900+
Organisation setup
50%
Reduction in time spent per week on admin tasks
50%
Active Plum app users
88
Employee NPS
10%
Minimal attrition

In Conversation with

Shravan Kumar Dullur

Global Head of Human Resources & TA

Narane Gundabathula

Global HR Ops & ELC Lead
Glassdoor rating
88
Employee NPS
Claims CSAT

Seeking a seamless benefits experience for employees

Darwinbox believes in investing in employee well-being. They are firmly wellness first, recognizing that work is part of life and not vice versa.

“We hire the best talent. To show them we care, we ensure that an employee’s outstanding effort is always met with an environment that supports their well-being, and even better rewards,”

Shravan, Global Head of HR and TA at Darwinbox.

In 2021, Darwinbox wanted to move away from their benefits partner who offered a primarily offline and broken benefits experience. Darwinbox chose Plum for its customer-first consulting process, e-commerce-like employee experience, and reliable, responsive service.

“Onboarding a new insurer is painstaking – but with Plum, we were set up and live within no time,”

— Narane.

In 2024, Darwinbox remains happy with Plum on a nearly-automated insurance renewal process – with the same insurer and TPA, and zero claims escalations through the year.

Curating top benefits as part of the 2% club*

“As a SaaS company, we don’t have physical assets. People are our best assets – and ensuring their physical, mental, and financial wellbeing with the right insurance and benefits experience is incredibly important to us,”

— Narane.

Darwinbox offers employees Personal Accident insurance, Telehealth, and an Employee Assistance Program in addition to Medical Insurance through the Plum app. 

“I was down with a cold just before work-required travel, and the Plum app came to my rescue,”

“A quick in-app consult and pharmacy order later, I was well enough to board the flight.” 

— Siddartha, part of Marketing at Darwinbox.

Describing the Benefits Consulting experience with Plum, Narane says,

“Options were never pushed on us – we were given custom, in-depth plans within our budget to consider. Plum even helped us save money on the parental top-up. We never had a challenge with insurers, and minimal back and forth.” 


*The 2% club – Top companies in India spend 2% of their salary budgets on employee healthcare and benefits, whereas most Indian companies spend just 0.5-1%.

The right partnerships for long-term success

In their third year with Plum, Darwinbox is at ease with a reliable insurance system – ICICI and Mediassist-provided insurance has had nearly zero escalations over the last annual policy period.  

“We hardly get any employee queries. Everything is run digitally and seamlessly. Employees are thrilled,”

“The Plum team has been proactive in handling all queries. Puneeth and the team have always responded almost immediately,”

“Employees now do everything online – from Health IDs to customer support and claims, end-to-end,”

— Narane.

Narane also appreciates how his admin team saves hours avoiding menial tasks with an automation-first dashboard.

“I can see any data anytime, and most manual effort has been eliminated.”

The way forward 

Darwinbox offers the best-in-class benefits to employees but believes in raising the bar every year. Going forward, Talent and Rewards at Darwinbox aims to build a more tailored benefits plan to cater to all employees.