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Care is our language
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Real stories, real impact
A letter
from the founders
Every company says they care. We set out to prove it. When we started Plum, we saw an insurance world full of complexity, confusion, and cold processes. We believed there had to be a better way — one built on genuine human connection and understanding.
Care, to us, isn't just another corporate value. It's the heartbeat of everything we do: It's in the late-night calls our team takes to help someone in need. It's in the technology we build to make healthcare actually feel human. It's in every policy we design to protect not just employees, but their loved ones. It's in the small details that make insurance feel less like paperwork and more like partnership
We've learned that true care is a practice—one that grows stronger every day. Through serving 4000+ companies, we've discovered that care means: Listening before speaking. Solving, not selling. Being there, especially when it's hard. Making the complex feel simple.
Here's to building a world where care isn't just spoken—it's felt.
Warmly,
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The future is built on care
