with Plum
Insurance is complex, cumbersome, and stressful.
Can it be relaxing?

What is ASMR?

Whispers. Soft, rhythmic taps. Papers crinkling. Water being poured. Turning pages in a book.
Did you feel a tingling sensation when you hear this? That feeling is called ASMR or Autonomous Sensory Meridian Response.
click to play sounds

Insurance is stressful

domcilary expenses
daycare treatments
room rent limit
network hospitals
named ailments
OPD cover
It doesn't have to be that way. We've used ASMR to explain ten commonly found insurance terms. Sit back and relax.
click to Play/Pause

Why the FUD is insurance marketing like this?

Most insurance marketing strategies deploy tactics of fear, uncertainty, and doubt. That could be scary and possibly keep you up at night.
But what if it didn’t have to be that way anymore? Here’s a story themed around insurance that’ll put you to sleep.
click to Play/Pause

Hope you got some well deserved rest

Why is Plum, a B2B insurtech company, doing ASMR?

A lot of the questions we get asked often start this way. Jokes apart, people have assumptions about insurance. It’s stressful, boring, and incomprehensible.
At Plum, we’re subverting common insurance narratives through ASMR. If you like what you’ve seen, here’s Plum’s pitch narrated in ASMR. Your employer might enjoy watching this.
click to Play/Pause

Brought to you with love from...

Shreyas Achar
Vibe check
Ganapathi Ramanathan
Art Direction
Aishwarya Venkatesan
Scripts and Voiceover
Diganth Shetty
Ideation and feedback
Anisha Rajan
Sharvan TG
Arjun Pillai
All things audio and video