Vision

To be the most trusted and loved insurance and benefits provider in the world

Mission

To insure 10 million lives by 2025

Purpose

To positively impact the health and financial wellbeing of every human

Our Story

Founded in 2019, Plum started out with the mission to insure 10 million people in India by 2025. Our aspiration to make access to care easier in companies pushed us to dive deeper into the basics, i.e. health. With a common inclination towards building products people love, our founders set out to speak with teams of all kinds, only to discover that the insurance system was broken!

And here we are, solving the hairy world of insurance - imagining and co-creating products from the ground up to positively impact the health and financial wellbeing of every human as we go.

Our founders

With a deeply layered mix of tangible and intangible tasks at hand, our co-founders Abhishek Poddar and Saurabh Arora brought their expertise to the table with clear intentions towards their mission. With over a decade of experiences each, they brought together an excellent marriage of future-forward engineering, the ability to blend in micro and macro perspectives, great attention to detail in user experience, and most of all a sense of humanity, empathy and community.

Abhishek Poddar

CEO

Saurabh Arora

CTO

Our team

Everyone at Plum shares one thing in common - a desire to challenge the status quo. We have built a team that brings in a diverse set of perspectives, including a Leadership unit with a wealth of experience from industries like Insurance, Fintech, SaaS, Healthcare, Entertainment, and more. And so everyday, each member comes together to reimagine what a simple, yet powerful insurance and healthcare experience can be.